Design: Bound to Capitalism or Free?

Design: Bound to Capitalism?

How does graphic design shape capitalism? In CAPS LOCK, Ruben Pater explores the deep connection between design and capitalist values, showing how the profession often fuels corporate power and consumerism. Through a sharp critique, Pater challenges designers to rethink their roles and adopt ethical, community-focused approaches. Can design break free from its capitalist ties, or is it inherently bound to them? This provocative book invites readers to imagine a future where design operates outside the constraints of profit.

Read a full article written about this book in the Editorial Platform Eye On Design: https://eyeondesign.aiga.org/in-caps-lock-ruben-pater-untangles-the-relationship-between-graphic-design-and-capitalism/